The Lifestyle Creation BU creates new lifestyles, mainly focusing on commercial complexes. With expertise spanning from planning to detailed design, the unit has undertaken various types of Starfield projects (urban and suburban Starfield, Starfield Village, and Grand Starfield), as well as a wide range of commercial complexes and lifestyle residences, including senior, high-end, and serviced residences.

The unit specializes in mixed-use complexes with a sense of place that completes the contemporary lifestyle. In spaces integrating housing, shopping, culture, and experiences, people enjoy, obtain, engage, and create memories. Proposing sustainable lifestyle spaces amid rapidly-changing environments and demands is a challenging task, but the unit seeks to create vibrant, energetic, and comfortable environments around the questions: “For whom is this space, and what should it contain?” and “What should it make people remember?”