The Urban Impact BU specializes in urban development design, undertaking projects such as preliminary negotiation, urban environment improvement, station-area development, domestic and international supertall mixed-use buildings, and creative and innovative design. As a partner to corporations and public institutions engaged in urban development that requires sustainable growth and efficient spatial design, it has secured expertise in responding flexibly to policy changes, along with extensive know-how and competitiveness from numerous urban complex development projects. Pursuing implementation of development based on innovative ideas, original design, and sustainable architectural design, the unit integrates architectural technologies such as BIM and AI to propose future-oriented and sustainable solutions, thereby seeking to realize growth and innovation in future architecture.