Located in Gangneung, a leading tourist city on the pristine East Sea, Yeongok Beach has been a popular destination since its opening in 1979, renowned for its lush pine forests and clear streams. This plan was formulated to reaffirm the overarching paradigm of value-neutral acceptance of the conflicting dynamics between development and the environment, while establishing a vision to emerge as an international-level tourist destination representing the East Sea region. The result of this effort is now taking shape.