“La Venice Machi Avenue” is a themed canal street (for sale) commercial complex inspired by Venice, located on a 33,000-square-meter waterfront commercial site comprising 26 lots, alongside a newly constructed 1.7-kilometer-long artificial waterway in Gimpo Han River New Town. The developer, Altoran Co., Ltd. (hereinafter “Altoran”), secured the entire waterfront commercial site through a single bid from the Korea Land and Housing Corporation (LH). To prevent indiscriminate development, Altoran was the first developer of a pre-sale commercial facility to establish a comprehensive master plan at the initial stage.
The project is currently undergoing systematic, phased development divided into 13 blocks.
The design plan incorporates appropriate green spaces between the elongated buildings and groups commercial spaces by block. To facilitate the flow connecting the waterfront and the city behind the blocks, portions of the space were intentionally left open. By planning the levels of buildings and waterfront decks in a three-dimensional manner and securing terrace-style commercial spaces along the waterway, the design creates a rhythmic spatial layout that fosters an engaging street environment. A sunken garden at the rear of the site facilitates smooth pedestrian access to the waterfront. Specialized commercial facilities are planned for the central area of the site to serve as an anchor for the entire block. The project is poised to become a themed landmark, forming a flagship commercial district in the Han River New City and earning the nickname “Korea’s Venice.”