A wave of new officetel development is sweeping through the Doryeom Redevelopment District, located near the Sejong Cultural Center and the Government Complex. This project was initiated by leveraging the potential of the site’s surroundings, which are densely populated with cultural and business hubs such as Gyeonghuigung Palace.

While maximizing the project’s viability based on marketability factors such as the number of units, net floor area ratio, and differentiation strategies, we sought a new model for officetels by considering the Doryeom District’s central urban location and its visibility within the redevelopment zone.

By incorporating trends such as wall-bearing structures and duplex layouts into the design, the project achieved full pre-sales for all 347 officetel units and the ground-floor retail spaces, resulting in a highly successful project that left the developer very satisfied.