We had no choice but to comply with the design standards for the Asan Baebang District, which was inevitably a burden. While we had to break away from the existing E-Mart design framework due to government interference and the new town’s color standards, this was actually a stroke of luck for an architect dedicated to exploring and refining design.

Just as excavation work was in full swing, the project was rebranded as E-Mart Traders, a new brand under Shinsegae, which prolonged the construction schedule. Consequently, we had no choice but to apply the Traders color strip to the exterior, which had already been finished in its original color scheme. While various factors will influence the building’s final outcome, I expect that its inherent positive value will eventually shine through and that it will serve as a catalyst for the local area.