The site is located at the entrance to the Guro Digital Complex, which is currently under development. The complex already houses more than 20 apartment-style factories, and new ones continue to be built.

The design brief for the Lotte Information & Communications building called for three key elements: the incorporation of Lotte’s iconic imagery, a security system befitting a data center, and the establishment of a landmark presence within the Digital Complex. The two massive 15-story buildings across the street, which dominate the skyline, posed the greatest challenge to the design. Consequently, the design focused on creating a more sophisticated and vertical aesthetic to contrast with these structures.