The Hongik University Innovation Growth Campus Development Project is the first large-scale master plan established since the university’s founding, aiming to create new space equivalent to half of the current campus area. To overcome the spatial limitations of the Seoul campus with more than 30% of its buildings aging, built over 50 years ago, and saturated with limited possibility for additional facilities due to floor area ratio restrictions, the university designated an Innovation Growth Zone within the campus and launched the so-called “New Hongik” project. With a planned underground campus floor area of 100,000 square meters, the project is the largest of its kind in South Korea, aiming to create a campus town where the city, architecture, and nature harmoniously interact through the unique “Hongdae culture.”
For this purpose, five teams were invited to the international design competition held in 2023. OMA’s proposal was selected as the winning entry, and subsequently, Junglim Architecture was chosen as the lead architectural office through a competition for domestic design partnership. Junglim Architecture will oversee design and supervision, and through a partnership with Hongik University and OMA, spatially realize the “New Hongik” campus in an international context, coexisting with the distinctive culture of Hongdae streets. The project aims to break down the physical boundaries between the university and the city, serve as an impetus for campus regeneration, and redefine the university’s role of contributing not only to its members but also to visitors and the local community.
In The Press
- [The Korea Economic Daily] Jeonglim Architects Collaborates with OMA to Draft Blueprint for New Hongik University Campus
- [Hongik University] Hongik University Leaps Forward with ‘Innovation Growth Campus’
- [SPACE] [New Hongik International Design Competition] Envisioning a Boundary-less Future Campus
- [SPACE] [New Hongik International Design Competition] Hongdae’s ‘Delirium,’ or the Horrifying Beauty of a Curious Corpse



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Status
Completed
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Client
Hongik University
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Program
Education, R&D
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Year
2024
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Location
Seoul
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Gross Floor Area
149,000m2
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Number of Levels
B5, 7F
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Design
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Partner
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Participants
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Photo
Hongik University Innovation Growth Campus International Competition ©OMA
The Hongik University Innovation Growth Campus Development Project is the first large-scale master plan established since the university’s founding, aiming to create new space equivalent to half of the current campus area. To overcome the spatial limitations of the Seoul campus with more than 30% of its buildings aging, built over 50 years ago, and saturated with limited possibility for additional facilities due to floor area ratio restrictions, the university designated an Innovation Growth Zone within the campus and launched the so-called “New Hongik” project. With a planned underground campus floor area of 100,000 square meters, the project is the largest of its kind in South Korea, aiming to create a campus town where the city, architecture, and nature harmoniously interact through the unique “Hongdae culture.”
For this purpose, five teams were invited to the international design competition held in 2023. OMA’s proposal was selected as the winning entry, and subsequently, Junglim Architecture was chosen as the lead architectural office through a competition for domestic design partnership. Junglim Architecture will oversee design and supervision, and through a partnership with Hongik University and OMA, spatially realize the “New Hongik” campus in an international context, coexisting with the distinctive culture of Hongdae streets. The project aims to break down the physical boundaries between the university and the city, serve as an impetus for campus regeneration, and redefine the university’s role of contributing not only to its members but also to visitors and the local community.
In The Press
- [The Korea Economic Daily] Jeonglim Architects Collaborates with OMA to Draft Blueprint for New Hongik University Campus
- [Hongik University] Hongik University Leaps Forward with ‘Innovation Growth Campus’
- [SPACE] [New Hongik International Design Competition] Envisioning a Boundary-less Future Campus
- [SPACE] [New Hongik International Design Competition] Hongdae’s ‘Delirium,’ or the Horrifying Beauty of a Curious Corpse


