Led by Leader Sunghyun Hong, the Total Habitat BU develops a variety of living spaces including urban residential-commercial complexes, private-sales housing in non-capital regions, lodging facilities sharing residential features, and small-scale dormitories where community is emphasized. The unit proposes diverse spaces based on multifamily housing, including brand apartment projects that raise customer and future resident satisfaction through differentiated designs, urban residential-commercial complex projects, regional hotel projects, as well as projects that propose spaces and support urban planning before architectural work begins in earnest. Based on extensive experience designing various residential and commercial facilities used by diverse users, Hong seeks how to satisfy both public interests and client benefits.

Having joined Junglim Architecture in 2007, Hong currently leads the Total Habitat BU. His notable projects include Samho Apartments Dogok Reconstruction, Joongheung S-Class DMC Han River Forest, Prugio The First Jeongeup, Prugio The First Wanju, Castle Star Officetel Ungcheon Yeosu, Lotte Mall Daegu, Lotte Mall Westlake Hanoi in Vietnam, Lotte World Shenyang and Nongshim Baeksan Artesian Water Plant in China, CJ The Center, and I-Park Wirye Phase 1 (C1-3BL). His design philosophy focuses on people- and environment-centered architecture that connects users with the surrounding context and design requirements, while considering the purpose and sustainability of architecture into the future.

Major Award-Winning Projects

• DMC Han River Forest Jungheung S-Class (2023 27th Maeil Business Newspaper Award for Excellent Apartments)
• Jeongeup Prugio The First (2023 Korea Premium Housing Awards – Smart Category Grand Prize)
• Wanju Prugio The First (2020 Hankyung Residential Culture Awards – Eco-Friendly Award)
• Wiley New Town IPark Phase 1 (2016 Korea Architecture Culture Awards – Completed Buildings Category Excellence Award)