Led by Leader Euijin E, the Hospitality BU plans hotels, resorts, and various other lodging and amenity facilities that meet changing consumer needs and set trends. Grounded in the unique sense of place of each region, the unit designs spaces that discover new values of rest and embody diverse lifestyles. Lee aims to reinterpret lifestyle changes and locality through a universal architectural language to create values of everyday life.
Having majored in spatial planning covering architecture, urbanism, and landscape from the Graduate School of the University of Seoul, E joined Junglim Architecture in 2008 where she currently leads the Hospitality BU. Notable projects include Hyundai Marine & Fire Insurance Hi-Vision Center, SK Memorial Hall, AmorePacific Beauty Plant 2, Korea National Open University Headquarters West Wing, Seoul Partners House, and Seoul Milk Central Research Institute. Currently, she is designing spaces with distinct Hospitality BU values, including masterplans for tourist destinations like golf resorts in Vietnam and the Tongyeong Marina Resort, corporate training centers, and senior welfare and nursing facilities.
Major Award-Winning Projects
- SK Memorial Hall (2020 25th Gyeonggi Province Architecture Culture Award Bronze Prize)
- Hyundai Marine & Fire Insurance HiVision Center (2017 26th Korea Architecture Culture Grand Prize, 2017 5th Korea Green Building Grand Prix Excellence Award, 2016 11th Korea Eco-Environment Architecture Grand Prize Excellence Award)
- Amorepacific Beauty Second Business Complex (2017 40th Korean Institute of Architects Award BEST 7)
- Kyobo Life Insurance Incheon Headquarters Remodeling (2014 4th Korea Remodeling Architecture Competition Excellence Award)
- Kyobo Life Insurance Jeonju Headquarters Remodeling (2014 4th Korea Remodeling Architecture Competition Special Selection)
- Kyobo Life Insurance Gwangju Office Remodeling (2013 3rd Korea Remodeling Architecture Competition Selected Entry, 2013 2nd Korea Green Building Competition Grand Prize, 2013 17th Gwangju Metropolitan City Architecture Award Silver Prize)
- Kyobo Life Insurance Daejeon Office Remodeling (2013 3rd Korea Remodeling Architecture Competition Selected Entry)
- Korea National Open University Main Campus West Wing (2013 22nd Korea Architecture Culture Awards Excellence Award)