The spatial branding and design project for SFC BIO’s first research center was developed under the theme of “response to an ever-changing environment.” Possessing strong competitiveness in the world-leading OLED display industry, SFC envisaged the research center as a symbolic architectural landmark that would both enhance its external brand marketing effect and boost employee morale, serving as a bridgehead for entry into the bio sector through its core technologies. Accordingly, six types of “reactions” were defined as the brand identity of SFC BIO — chemical reaction, environmental reaction, human empathy reaction, precision reaction, mutual trust-based reaction, and reaction to change — and the spatial identity was proposed as a “pure and precise axis” that embodies these responses.

On a long and narrow site measuring 77 meters in width and 320 meters in length, the first 220 meters at the front were planned for development. The glass concourse penetrating the entire building functions as the “Heart Space,” serving as a primary circulation route that connects and communicates with all internal rooms. Its expansive glass curtain wall utilizes daylight effectively, presenting visitors with a purely geometric and symbolic space that embodies the essence of the SFC BIO research center. Within this transparent concourse, the diverse scenes of reaction — people’s activities, interactions among functional rooms, and engagement with the surrounding natural environment — manifest the very metaphor of SFC BIO’s brand value.