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This building is located at the intersection of a famous tourist destination and a bustling business district in Seoul. We sought to transform this building—which has stood its ground for 30 years amidst the hustle and bustle of the city—into a new structure that marks the beginning of Daesang Group’s 100-year history through a comprehensive renovation. We sought to incorporate four key concepts into the facade design: clean, symbolizing a healthy food culture; unwavering, reflecting the steadfast spirit of a traditional company cherished for 60 years; straight, representing continuous innovation and challenge; and open, embodying a commitment to moving forward into the future alongside our customers.
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Status
Completed
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Order
dongseo
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Purpose
Renovation
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Design Year
2016
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Location
Jongno-gu, Seoul
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Site area
4,652.82m2
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Gross Floor Area
33,409.00m2
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Building Area
1,834.63m2
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Scale
B4, 13F
This building is located at the intersection of a famous tourist destination and a bustling business district in Seoul. We sought to transform this building—which has stood its ground for 30 years amidst the hustle and bustle of the city—into a new structure that marks the beginning of Daesang Group’s 100-year history through a comprehensive renovation. We sought to incorporate four key concepts into the facade design: clean, symbolizing a healthy food culture; unwavering, reflecting the steadfast spirit of a traditional company cherished for 60 years; straight, representing continuous innovation and challenge; and open, embodying a commitment to moving forward into the future alongside our customers.