The first floor is the starting point of the Sangseom Megastore and an important place to reflect the first image of the entire building. E-BOOK, Samsung MOBILE products, and books are installed together on the stairs leading to the second floor to give an image of a cultural hub where visitors can experience LIFE itself, so that the entire first floor can create a warm and rich image. It is faithful to the basic ZONING of Megastore and contains various behaviors in some empty spaces.
Samsungs service center is as important a place as sales ZONE. Through the VOID composition, the company established a direct relationship with Sales ZONE on the 1st floor and wanted to make the existing waiting room a place where visitors can experience and enjoy the displayed items. It is a major place in the Library Station, where we experience some of our lives (such as reading books, viewing exhibitions, watching videos, etc.) by performing service-based.






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Status
Completed
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Client
SAMSUNG ELECTRONICS SALES CO, LTD.
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Program
Retail
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Design Year
2020
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Completion Year
2022
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Location
Seo-gu, Daejeon
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Site area
2,925.60m2
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Gross Floor Area
11,958.45m2
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Building Area
1,936.67m2
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Number of Levels
B2, 5F
The first floor is the starting point of the Sangseom Megastore and an important place to reflect the first image of the entire building. E-BOOK, Samsung MOBILE products, and books are installed together on the stairs leading to the second floor to give an image of a cultural hub where visitors can experience LIFE itself, so that the entire first floor can create a warm and rich image. It is faithful to the basic ZONING of Megastore and contains various behaviors in some empty spaces.
Samsungs service center is as important a place as sales ZONE. Through the VOID composition, the company established a direct relationship with Sales ZONE on the 1st floor and wanted to make the existing waiting room a place where visitors can experience and enjoy the displayed items. It is a major place in the Library Station, where we experience some of our lives (such as reading books, viewing exhibitions, watching videos, etc.) by performing service-based.





