Recently, the construction of corporate headquarters and research facilities has gone beyond mere expansion of infrastructure to become a vehicle for creating new corporate value. As a result, companies are pursuing “Brand Landmark” architecture that transforms their existing image and embodies a new vision. As a company that produces paint and possesses a distinct identity, we aim to realize Brand Identity Design through a building that reflects the image of the Noru Group; comfortable and open research spaces that appropriately accommodate research activities—the very essence of intellectual endeavor; and the creation of public spaces that actively embrace and allow people to enjoy the surrounding natural elements.