MBC Yeouido Studio

MBC Yeouido Studio

The MBC Yeouido Studio shows how mass media integrated into the daily life of modern Korea. The design and material techniques used for the building’s exterior and interior create a grand yet soft impression. The round shaft (vertical passage) facing the road visually reflects MBC’s identity based on communication and connection. The vibrant and rich colors produced by the purple tiles and reflective glass evoke the image of a “crystal in a concrete jungle.” This breaks away from the constraints of white architecture modernism and symbolizes the progressive image of the media in a dynamically changing Korean society, while also embodying a lively, urban expression and sensibility. 

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  • Status

    Completed

  • Awards
    • 1982 Korean Architecture Award Grand Prize
    • 1982 Seoul Architecture Award Gold Award
  • Client

    Munhwa Broadcasting Corporation

  • Program

    Cultural, Office

  • Design Year

    1979

  • Completion Year

    1982

  • Location

    Yeongdeungpo-gu, Seoul

  • Site area

    17,765.67m2

  • Gross Floor Area

    43,430.00m2

  • Building Area

    8,593.83m2

  • Number of Levels

    B2, 10F

The MBC Yeouido Studio shows how mass media integrated into the daily life of modern Korea. The design and material techniques used for the building’s exterior and interior create a grand yet soft impression. The round shaft (vertical passage) facing the road visually reflects MBC’s identity based on communication and connection. The vibrant and rich colors produced by the purple tiles and reflective glass evoke the image of a “crystal in a concrete jungle.” This breaks away from the constraints of white architecture modernism and symbolizes the progressive image of the media in a dynamically changing Korean society, while also embodying a lively, urban expression and sensibility. 

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etc.

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