The site is located within the Cheonan Logistics Complex, which is being developed in the new downtown area of northwestern Cheonan. It is surrounded by a large-scale IT complex, and a major retail complex is situated across the street. For several years after its development, the Cheonan Logistics Complex remained undeveloped and underutilized. During the early design phase, we conducted a thorough review with the client, exploring various directions. After finalizing the decision to develop a commercial facility (for sale), our approach to achieving results that align with this purpose became the starting point for this project.

Cheonan Machi Avenue is situated on a large rectangular site measuring 220m x 170m. Taking into account circulation patterns, levels, and the site’s unique topography, the space is divided into four distinct zones. Each zone incorporates a “Spring, Summer, Autumn, and Winter.” These themes were integrated into the plaza, landscaping, floor patterns, and facade design, creating a concept where the same space offers distinct atmospheres. The goal was to create a differentiated commercial environment that satisfies both commercial viability and functionality, thereby transcending the limitations of conventional for-sale commercial facilities.

This project, Cheonan Machi Avenue II (A5-3BL), is the second project to be carried out as part of the Cheonan Machi Avenue master plan.