Amorepacific’s Beauty Business Complex, located in Gajang-dong, Osan, aims to realize a “Global Top Value Center” that will propel the company forward as an “Asian Beauty Creator” through the harmony of people, culture, nature, and technology. This will be achieved by constructing a new production and logistics center in accordance with Amorepacific’s forward-looking operational plan for the site.

Based on the premise of realizing an integrated center that presents a vision to the company and its employees, a beauty center that conveys the culture of beauty to customers, and an eco-friendly center that respects nature, the project has created an architectural space unique to Amorepacific—where the building itself becomes a brand—through symbolic, functional, and architectural interpretations.