CJ The Center is located within the urban renewal area of Yangdong District between Seoul Station and the Mount Namsan, just beside Baekbeom Plaza and Millenium Seoul Hilton Hotel. The original building had been purchased by CheilJedang Corporation in February 1995 and used as the headquarters of CJ Group until a recent date. As it became backward over time, however, a design competition was held in 2016 to embody the symbolic building image and new work environment of the headquarters, so that the designer was selected and came to promote remodeling.
After winning the competition, we derived many design alternatives according to the new design directions required by CJ Group, and made the final decision on a classic design like the present one, which is differentiated from the surrounding buildings.